What Is Cross Promotion | No Cost Marketing Technique

Hello friends, I am Swaroop, Digital Marketer and Business Consulter. You have read true today, we will discuss about no cost advertising, marketing and promoting. How to do branding, advertising and campaigning without money. Is it possible? Yes, it's possible. No drama, nothing, seriously possible. This technique is known as Cross Promotion Technique.

What is cross promotion technique

In Cross Promotion Technique 2 or more non-competing companies, whose psychographic and demographic are same, can promote each other very easily.
I will explain cross promotion technique with some case study and examples. You have to read the complete article. Ok let's start... Cross promotion technique can help two non-competing brands to get more promotion and expose without money. New customer is added to each brands. both get benefited by cross promotion technique. If your marketing budget is less, don't worry. It's known as no risk campaign. You can capture some extra eyeball attraction. But you have to choose yours right cross promotion partner. In this are article I have expressed every thing such that a small child can understand. So read the whole article and increase your sell without money.

What Is Cross Promotion Technique  No Cost Marketing Technique

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You have to look for similar nature cross promotion partner. You can use each other's good will and assert to promote eachother without more invest. When two non-competing product's uniqueness joins up together. Then both's customer will buy both product. Their customer will exchanged. Which will ultimately promote both.

Examples of Cross Promotion Technique

1. Online food delivery channels and soft drinks
Online food delivery channels can promote soft drinks by cross promotion technique. Because they have similar psychographic and demographic their customer base must be similar.

2. Marriage party halls and Catering business.
Marriage party halls and catering business can promote each other. In marriage party halls there will be ads of that catering. And catering business will promote that marriage party halls. Both don't have to pay. But both get customer from each other. Their psychographic and demographic is same. And they don't compete with each other. In this way they can promote each other by cross promotion technique.

3. Educational Institute and Publishing House.

They are non-competing. Their psychographic and demographic is same. So by cross promotion technique they can promote each other. Their customers will be both's customer. Who study in educational institute will buy that publishing house's book. The Buyer of that publishing house will study in that institution.

4. Airline and 5-Star Hotel.

They are non-competing. The traveler of good airlines will stay in 5-star hotel. And who travel in that 5-star hotel travel by that airline. Both of then promote each other without money. In airlines there will be ads of that 5 star hotel and the reverse on five star hotel. But both's customer base increase. This is an example of cross promotion partner

In cross promotion technique, your cross promotion partner is important. If he would be credible. Then multiple touch point is created. Further I will give you some case studies and theories. If you want to do zero marketing, read this complete article.

Examples of Successful Cross Promotion Partnerships

Pottery Barn	Sherwin-Williams
Nike	Apple
CoverGirl	Lucasfilm
Casper	West Elm
Dr. Pepper	Bonne Belle
BMW	Louis Vuitton
Uber	Spotify
Apple	MasterCard
Airbnb	Flipboard
BuzzFeed	Best Friends Animal Society
UNICEF	Target
HubSpot	Chatfuel
Cold Stone Creamery	Tim Hortons Eat Up
Eddie Bauer
Dr. Pepper	Bonne Bell
Taco Bell	Doritos Go Loco
Airbnb	Flipboard
Alexander Wang	H&M

Case Studies of Cross Promotion Partnerships

1. MC Donald's and CocaCola
MC Donald's and CocaCola promote each other. CocaCola becomes a new revenue stream for MB Donald's. There cross promotion partnership was since 1955. In fact MC Donald's' 5 to 10% additional revenue is inform of CocaCola. What happen here? CocaCola get multiple touch point. CocaCola is now seen with MC Donald's. Due to cross promotion partnership, touch point increase. MC Donald's and CocaCola has no competition. But their psychographic and demographic is same. In addition to that their customers are same. If one's product will be sold it will promote other.
There is also cross promotion partnership between dominos and coca-cola. But pizza hut is with pepsi.
Customer interaction with your product is from some other place. So no extra cost.

2. BMW and Louis Vuitton
BMW and Louis Vuitton are two brands. They two are related to travel. They also encourage high quality uses excellency. They are known for luxury. Luxury and premium customers use their product. so their customers are same. So BMW brings a BMW i8 with Louis Vuitton bags. they make a case for 4 bags which fit in rear packet. They don't pay extra, but they promote each other by cross promotion technique.

3. Ariel and LG
Ariel divergin powder in his ads show LG washing machine. Tnd LG washing mashing in his ads show Ariel powder. This is cross promotion partnership between Ariel and LG. They don't have to pay. Their customer base is same that is the customer who use washing machine with use divergin. So they promote each other.

4. Google Android and KitKat
Google Android 4.0 is named as Kit Kat. Nestle KitKat vice president said that for this cross promotion campaign they don't have to pay extra. Nestle KitKat makes 50 million androids shaped KitKat. There is android shape KitKat and here is KitKat shape android. They don't pay each other. But they increase each other's sell.

5. Uber and Spotify
If you will book Uber in the USA. They you will get to the link of Spotify to listen music while waiting for uber. Spotify also promote Uber. This is a online cross promotion example.

6. Nike and Apple
Nike is a powerful brand of shoes. Apple is a powerful brand of phone. They promote each other. If a sport man wanting data of his health. They he can connect his Nike shoes with his iphone and view his workout data. They are now competing. But there customer base is same. So they can promote each other by cross promotion technique.

7. Go Pro and RedBull
Go Pro is a adventure camera where as RedBull is used by sport men. These two brand symbolize adventure, youthfullness and high energy. Their psychographic and demographic is same. So they promote each other in their respective ads.

Now you will be thinking how to make a cross promotion partnership. I will give you quick five step to select your right cross promotion partner.

5 steps to select cross promotion partner

You, have to join forces, To stretch your Marketing reach not your Budget reach!

In cross promotion technique your marketing will grow. It's not needed to increase your budget reach.

Pick The Right Partner

All people did mistake here. They don't choose their right cross promotion partner. This will not make you profitable. You will be known for the company you keep.


show me your friend, and i will tell your future!

Always choose a right cross promotion partner. A Educational Institute will never do cross promotion partnership with bear bar. First you define your audience. Then choose your cross promotion partner. Your's and your cross promotion partner audience and business ethics must match.


Go Beyond Me Me and Me

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What do you mean by "go beyond meme and me"? Don't think about you only. Not only your profit. in cross-promotion technique both partner's must be benefited by each other. When you are searching for a partner don't think about your company only. You first tell the benefit your partner will get when he will do cross-promotion partnership with you.


Search Outside The Box

SomeTime people can't think beyond a margin. Search widely. Who is having same demographic and psychographic as yours?


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Go to different places and see who can be your cross-promotion partner. For example, car driver, web developer, email campaigner, sms campaigner, printer, direct mail company, signage company, local newspaper and magazine, and local radio and tv shows can promote you. So always go out of the box.

Put Every Thing With A Legal Contract

All the mutual benefit of your cross promotion partnership must be signed in a legal contract by both partners.

Legal Contract for Cross Promotion Partnership

Some legal contract of your cross promotion partnership must be cleared. They are as follow:

Financial Responsibility

Your and yours partner's financial responsibility must be mention clearly.

Expectation

Your and your partner expectation must be also mentioned.

ROI Measurement

This is must. You have to measure ROI of both companies and stored in written form.

Consistency In Similar Language

Sometime cross promotion partnership of unrelated product, behave like a competing product, and give a confusing signal. If you will do partnership like it. Then your customer will neither remember your product nor your partner's. So similar language is mast.
Unconnected business and unrelated product don't in with each other. Clear connection and logical sequence must be clear in your cross promotion campaign.
If you will get a prestigious, trustworthy and powerful cross promotion partner. Then you will get a huge sales.


A relevant partner can open your success

Conclusion

This is a quick knowledge about cross promotion technique. You can use this technique in many ways to earn money. You can promote yours affilate links and many more. Discover what is best for you. Show your creativity by doing something unique.
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